Marketing Services Job Titles

By | October 11, 2012

While a good product or service can often sell itself, in most cases, they do need a good marketing service. It’s a sophisticated art to convince the consumers that a product or service has a great value attached and raising awareness about that. The function, in fact, is so crucial that companies often create an entire department dedicated to marketing services. Again, there are companies that have hired marketing service professionals to sell their products and services.

A marketing services manager has the responsibility of developing an overall marketing program that’s used for selling the products and services of a particular company. A training program is usually developed for all the sales and marketing representatives so as to prepare themselves for the present market climate.

A marketing services professional, typically, is responsible to forecast the quarterly product sales. The part of the marketing strategy is ideally to raise the lower process that depends upon the cost trends and inventories. Whenever a new product is introduced by a company, the marketing services professional is responsible for introducing the product to the sales personnel.

The marketing services manager also plays a significant role in heading conventions and trade shows. Most importantly, the marketing service manager should thoroughly comprehend the customer mindset and conduct effective market research so as to meet the customer expectations. While marketing services job titles could vary between companies, the key functions remain similar.

Marketing executive and manager job titles

The marketing manager and executive commonly create plans that are geared towards the final customers for every product in the portfolio, as per the targets and strategy within the fixed budget. Besides, such personnel work with the in-house designers for producing. The common job titles under this portfolio are as under:

  • Agency account executive
  • Agency account coordinator
  • Development specialist
  • Associate product manager
  • Brand manager
  • Search engine marketer
  • Chief marketing manager
  • Direct marketing manager
  • Event planner
  • Event marketing specialist
  • Marketing manager
  • SEO specialist
  • Marketing database manager
  • Media planner
  • Media research analyst
  • Media coordinator

Creative marketing manager job titles

The creative marketing services look after the designing and other creative aspects that are required in the. He is responsible for orchestrating the team efforts as well as managing the creative services direct reports. The responsibilities comprise serving as a creative consultant as well as a point of contact for the existing as well as new creative projects for offices of the organization all over the country and even the globe. The typical job titles under this head include:

  • Animation designer
  • Art director
  • Senior copywriter
  • Creative designer
  • Illustrator
  • Interface designer
  • Instructional designer
  • Progress specialist
  • Multimedia designer
  • Production manager
  • Production artist
  • Traffic coordinator
  • Storyboard artist
  • Web designer
  • Traffic manager
  • User interface designer

Marketing communication manager job titles

The marketing communication manager is responsible for the strategic direction as well as execution of all the external and internal communication. He assists in the identification and development of CRM plans, developing and maintaining visual identity guidelines and firm branding, write the collateral material for promoting services, developing the brand guidelines and ensuring a consistent adherence to the guidelines for all the marketing activities and materials and conduct proper market research.

  • Account director/supervisor
  • Communications editor
  • Assistant accounts executive
  • Communications manager
  • Communications specialist
  • Investor relations manager
  • Online publicist
  • Media relations manager
  • Public relations accountant
  • Public relations account executive
  • Vice president (public relations)
  • Web content writer
  • Web content manager
  • Senior manager (publicity and designs)

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