Marketing Research Job Titles

By | July 12, 2012

Marketing research in the employment sector means a whole array of different things which includes marketing survey, data analysis, product examination and target market analysis. This job entails a number of responsibilities which are crucial for the success of a particular project and for the overall success of the business.

The market researcher is the one who is able to correctly determine the demand for a particular service or product. Some of these jobs are also involved in establishing as well as modifying the policies and procedures of sales within a company. The importance of marketing research can be understood in accordance with the job titles as given below:

Corporate Market Research Job Titles:

The corporate sector requires the market researcher to ensure proper consumer analysis as well as understanding the complex principles of sales. This will also involve constructing new business sales models for the benefit of the company. The responsibilities differ according to the job titles. The following are a list of important job titles within the corporate hierarchy:

  • Senior Manager Market Research
  • Consumer Insights Manager
  • Associate Consumer Insights Manager
  • Associate Market Research
  • Vice President Consumer Insights
  • Director Market Research
  • Director Consumer Insights
  • Strategic Planner
  • Senior Competitive Intelligence Manager
  • Manager Market Research
  • Senior Market Research Analyst
  • Market Research Analyst
  • Director Competitive Intelligence
  • Business Analysis Manager
  • Senior Business Analysis Manager
  • Competitive Intelligence Manager
  • Statistician
  • Vice President Modeling Senior
  • Consumer Insights Manager
  • Vice President Market Research
  • Senior Statistician
  • Modeling Manager
  • Vice President Competitive Intelligence
  • ¬†Director Modeling

Vendor and Supplier Market Research Job Titles:

Companies generally require market researchers to specifically identify the needs of the target consumer market. Accordingly, proper feedback is provided to the company vendors. This includes a detail examination of the specifications of the company, the product to be supplied, the general reactions of the consumers and the possible outcome from the demand and supply for the company. It is important to understand the importance of such a job from the relevant job titles provided below.

  • Senior Analyst
  • Analyst
  • Assistant or Associate Project Director
  • Assistant or Associate Study Director
  • Study Director, Senior Study Director
  • Project Director
  • Project Manager
  • Senior Project Director
  • Assistant or Associate Project Manager
  • Assistant or Associate Account Executive
  • Senior Project Manager
  • Senior Associate Account
  • Director of Research Vice President
  • Director of Research President
  • Group Head
  • Group Manager
  • Statistician

Advertising Agencies Job Titles:
One of the main objectives within marketing research is to properly package a product or service according to the needs of the company and the target market. This is done in order to increase profitability of the company as well as retain a high position within the consumer market. Accordingly, the following job titles are of importance:

  • Assistant Account Planner
  • Associate Account Planner
  • Analyst, Assistant
  • Associate Planner
  • Planner
  • Account Planner
  • Senior Account Planner
  • Director of Account Planning

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