Marketing Manager Job Titles

By | July 12, 2012

The main concern of marketing management is the practical execution of marketing strategies and techniques, organization and management of the business firm’s marketing resources and the channelization of the business activities towards the fulfillment of its marketing goals. The marketing management professionals are thus responsible for development and implementation of the marketing strategies in a way that it adheres to the company’s business objectives.

They also shoulder the responsibility to supervise, manage and lead all marketing, promotional and advertising activities of the company. It is their duty to device plans for product launch, evaluate customer and market research, analyze competitor data, understand market conditions, develop pricing strategies, demonstrate promotional and technical marketing skills and supervise product development.

Owing to the wide scope of employment in marketing management, the job titles can be categorized under several heading based on their area of specialization and work domain.

Budget Management Job Titles:

Budget management forms an integral aspect of marketing management. It deals with allotment of funds for marketing purposes, optimum usage of the agreed budget, directing marketing personals on the proper devolvement of the budget and assuring delivery of all marketing and promotional activities within the allotted budget. The job titles in this segment are:

  • Marketing Account Manager
  • Marketing Budget Analyst
  • Marketing Manager, Finance
  • Agency Account Coordinator
  • Account Executive
  • Assistant Account Executive
  • Agency Account Planner
  • Agency Account Supervisor/Director

Promotional Management Job Titles:

The promotional management professionals concern themselves with the promotional aspects of marketing. They are involved with brand management, product development, advertising and all other promotional activities. They are required to identify requirements of market and formulate strategies for introduction of new and existing products. The job titles related to this category are:

  • Product Manager
  • Pricing Manager
  • Consumer Product Manager
  • Email Marketing Manager/Specialist
  • Event Marketing Specialist
  • Market Researcher
  • Director, Market Research and Intelligence
  • Marketing Database Manager
  • Online Marketing Director
  • Media Research Analyst
  • Media Coordinator
  • Media Supervisor
  • Media Planner
  • Online Promotions Manager
  • Interactive Media Planner
  • Search Engine Optimization (SEO) Specialist
  • Search Engine Marketer

Public Relations Management Job Titles:

Public relations play a key role in marketing management as the promotion and marketing of a product depends largely on the market, media and public relations of the company. The job profiles belonging to this category are:

  • Marketing Communications Manager
  • Public Relations Manager
  • Investor Relations Manager
  • Media Relations Manager
  • Media Buyer Consultant
  • Online Publicist
  • Communications Editor
  • Public Relations Account Supervisor
  • Public Relations Coordinator
  • Public Relations Executive
  • Client Services Manager
  • Communications Director
  • Web Content Manager
  • Press Release Manager
  • Public Relations Agency President

Marketing Management Executive Job Titles:

This segment comprises of the top-level executive job titles that form a core committee and manage, administer, control, motivate, lead the activities or strategies of all other departments of marketing management. The job titles listed under this heading are:

  • Chief Marketing Officer
  • Director, Marketing Management
  • Vice President, Marketing Management
  • Marketing Director
  • Marketing Manager
  • Interactive Marketing Manager

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