Marketing Job Titles

By | July 12, 2012

The jobs in marketing segment include the process of convincing the potential customers for the utility of product as well as services. It does not include physical sales only, but is a whole process of presenting a product or service to a potential customer, and includes all aspects of promoting the product and services of the organization.

The jobs under marketing profile are very significant as the success of any business activity largely depends on how well the product and the services are promoted and how well they are accepted by the customers. In order to understand the scope of job titles in marketing, they can be categorized into following groups:

Sales administration titles:

This section of marketing candidates deals with sales of products and services. Their main responsibility is to ensure that the products and services are available for sale and must also take care of all legal formalities to clear these services from laws such as excise etc. the major job titles in this category can be:

  • Sales manager
  • Sales Administrator
  • Sales coordinator
  • Sales order processor
  • Service coordinator
  • Sales executive
  • Account Marketing Manager
  • Marketing Administrator

Market distribution control and product promotion titles:

The candidates working for this section of marketing are involved in identifying and analyzing market distribution, evaluation of needs of customers pertaining to certain products and services and promoting the products among the target customers. They are also responsible for collecting market information and processing it to make it useful for the sales team. Various job titles under this category are:

  • Marketing Manager
  • Market Researcher
  • Marketing Analyst
  • Marketing Data Analyst
  • Marketing Research Analyst
  • Marketing Consultant
  • Marketing Coordinator
  • Marketing Communications Specialist
  • Marketing Specialist

Top management level titles:

This includes the elite group of upper management professionals. Their responsibility is to handle and lead all the marketing activities in the organization. They manage, motivate and supervise all the sales and marketing departments in the organization. The job titles in this category are:

  • Program Manager
  • Product Manager
  • Vice President of Marketing
  • Director of Marketing
  • Project Manager
  • Interactive Marketing Manager
  • Internet Marketing Director

Technical marketing Profiles:

With the technical advancement, internet, social websites etc. play an important role in business activities, some new marketing job titles have also evolved. Following are the job titles which are based on technical and online marketing strategies:

  • Internet Marketer
  • Email Marketing Manager
  • Director of Search Marketing
  • Director of Search Engine Marketing
  • Internet Marketing Coordinator
  • Internet Marketing Specialist
  • Director of eMarketing
  • Online Advertising Manager
  • Online Marketing Specialist
  • Search Engine Marketing Director
  • Search Engine Marketing Manager
  • Search Engine Marketing Specialist
  • Search Engine Marketing Manager
  • Search Engine Analyst – Marketing
  • Search Engine Consultant – Marketing
  • Senior SE Marketing Consultant
  • Senior SE Optimization Consultant
  • Content based Marketing Specialist
  • Internet Marketing Specialist
  • E-Marketing Marketing Manager

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