Job Titles for Marketing Executives

By | November 13, 2013

A marketing executive is an individual who works for the marketing department of a company and helps in developing the marketing strategies and campaigns for the company.  It is the job of a marketing executive to effectively promote and market a product, service or idea which is developed by the company. In large organizations, there are large marketing departments with many positions and titles within it.

Every individual working in the marketing department of a company can be called as a marketing executive. The job or responsibilities of each of the marketing executives may vary within the organisation and will also depend on the kind of organisation it is: media, finance, retailing etc.

Depending upon the job duties and responsibilities, the job titles of marketing executives may vary and can be categorized into several sub categories. The following are some of these major classifications and job titles for marketing executives.

Junior Level Job Titles for Marketing Executives

Every organisation, however big or small it may be, has to have certain junior level positions for marketing executives. The individuals working at these positions provide help and support to the higher level officials and take instructions to get day to day activities fulfilled.  These junior level positions of marketing executives have a vital role to play and are instrumental in the smooth functioning of the company. Some of the junior level job titles for marketing executives have been given below:

  • Marketing clerk
  • Marketing secretary
  • Marketing assistant
  • Marketing trainee
  • Marketing intern
  • Marketing accountant
  • Entry level analyst
  • Entry level manager
  • Entry level office manager
  • Entry level product developer

Medium Level Job Titles for Marketing Executives

The medium level job titles for marketing executives are those job titles which lie between the higher level officials and the junior level support staff of the marketing department. These job positions help in delivering marketing campaigns, promoting products, developing strategies, coordinating with other departments and making sure that the higher level official’s instructions are being followed properly. A few of the medium level job titles for marketing executives have been given below for a better understanding of the same.

  • Marketing manager
  • Marketing office manager
  • Marketing administrator
  • Product marketer
  • Product development manager
  • Business development manager
  • Account manager
  • Team leader
  • Marketing trainer
  • Marketing associate
  • Marketing research analyst
  • Marketing analyst
  • Marketing specialist
  • Digital marketing solutions analyst
  • Online marketing manager
  • Web marketing manager
  • Brand manager
  • Web content manager
  • Digital strategist
  • Social media strategist
  • Market researcher

Higher Level Job Titles for Marketing Executives

Every department of an organisation works in accordance with the commands, instructions and orders of the senior level employees or executives. This is also true for the marketing department. The higher level officials of this department play an important role to ensure that the department is able to perform to the expectations of the company and is well coordinated with the activities of the other departments. There are several job titles for marketing executives of the senior level and they are as follows:

  • Marketing head
  • Director of marketing
  • Marketing partner
  • Marketing business partner
  • Head of sales and marketing
  • Vice president of marketing
  • President of marketing
  • Marketing team leader
  • Senior marketing manager
  • Senior marketing specialist
  • Senior marketing analyst
  • Senior business development manager
  • Senior level marketing head
  • Senior product development manager
  • Senior brand manager
  • Senior online publicist
  • Chief marketing officer
  • Consumer product manager

Leave a Reply

Your email address will not be published. Required fields are marked *